The digital transformation is having a big impact in marketing! According to Maggie Chan Jones, SAP's CMO, these days people complete about 75% of a buying cycle online – so the primary function of marketing has changed from helping sales sell to helping buyers buy. Here are Maggie's Top 5 ways to drive change with the SAP Digital Boardroom.
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Luka Mucic on SAP's Q1 2016 Results [05:02] ›SAP Executive Board Member and CFO, Luka Mucic, comments on SAP's Q1 2016 earnings. A high visibility into a strong second quarter and a full year pipeline across all regions indicates an increasing momentum as the year progresses – SAP firmly reiterates outlook. |
SAP's CHRO Reveals Top 5 Ways to Transform Business for the Digital Age [03:23] ›The boardroom is the brain of the enterprise; the people are the heart! Stefan Ries, SAP's CHRO explains how digital transformation impacts the workforce and the individuals in an enterprise. Here are his Top 5 reasons why SAP is the place to be, thanks to the SAP Digital Boardroom. |
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SAP's CIO Reveals Top 5 Ways to Transform Business for the Digital Age [02:21] ›The world is driven by hyper-connectivity, supercomputing and cyber security! According to Helen Arnold, SAP's CIO, complexity is our biggest obstacle. To get the most out of this new world of digital business, you need to run simple! Here are Helen's Top 5 ways to transform business for the digital age. |
Trenitalia Runs Smart Trains with SAP HANA [01:13] ›Bernd Leukert, Member of the Executive Board at SAP, talks about customer Trenitalia and how the Italian railways benefit from SAP HANA and the Internet of Things (IoT). |
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Unlock New Insights [02:22] ›Bernd Leukert, Member of the Executive Board at SAP, talks about three reasons why customers should choose SAP HANA. |
The Soul of the Digital Revolution [01:29] ›SAP HANA will help companies to face the challenges of the digital age. At the SAP Forum in Frankfurt, Bernd Leukert, Member of the Executive Board at SAP, discussed the advantages of SAP HANA with customers, analysts and journalists. |
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A Day in the Life of a CIO [03:58] ›SAP CIO and Chief Process Officer, Helen Arnold, invites you to join her for a typical day in the office, including a major project go-live. Being a business leader overseeing SAP's digital transformation means Helen needs to ensure that everyday operations run rock solid while her teams lead SAP innovation. |
SAP Soars in the Cloud [01:49] ›CFO Luka Mucic comments on SAP's Q2 2015 earnings. |
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“I Try to Include Mindfulness into My Daily Routines” [01:29] ›Managing Director SAP Germany and SAP for You Champion Daniel Holz shows why practicing mindfulness is for winners. He co-initiated the SAP for You program for all SAP employees in Germany, because he very much benefited from the SAP internal mindfulness training, “Search Inside Yourself”. It gave him new strength, insights and advice, applicable at work and at home. |
“We Want Our Employees to Be Familiar with Mindfulness” [01:42] ›Head of Human Resources Germany and SAP for You Champion Cawa Younosi shows how he stays balanced with mindfulness. He co-initiated the program SAP for You for all SAP employees in Germany, in order to reflect the importance of mindfulness in a world full of new media, becoming increasingly digital. |
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