SAP's CMO reveals Top 5 ways to transform business for the digital age [03:23]
The digital transformation is having a big impact in marketing! According to Maggie Chan Jones, SAP's CMO, these days people complete about 75% of a buying cycle online – so the primary function of marketing has changed from helping sales sell to helping buyers buy. Here are Maggie's Top 5 ways to drive change with the SAP Digital Boardroom.
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