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  • 2014 Review: Run Simple!

    2014 Review: Run Simple! [01:25]

    A year full of excitement for SAP with one credo: Run Simple!

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  • SAP Helps adidas Simplify Omni-Channel Shopping

    SAP Helps adidas Simplify Omni-Channel Shopping [02:23]

    adidas customers buy products through the company website, stores and wholesale partners. With SAP ERP on HANA and SAP fashion applications, adidas can simplify its service to customers by anticipating demands and trends in sportswear. SAP helps adidas stay on top of sports fashion and innovation.

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  • GOV GETS IN BIG DATA GAME with SAP

    GOV GETS IN BIG DATA GAME with SAP [02:05]

    The NFL and the U.S. Congress team-up to discuss SAP big data analytics changing the game of football and doing the same for government.

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  • Interview with Reggie Jackson, American Baseball Great

    Interview with Reggie Jackson, American Baseball Great [07:11]

    A great piece in the "Conversations on the Future of Business" series, Reggie Jackson, the famous baseball star, is interviewed by Jim Fields from North American marketing. Learn what sports and business leadership have in common - and hear how even the most difficult managers inspired Reggie to do his best on the field.

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  • Game, Set, and Match with SAP

    Game, Set, and Match with SAP [03:33]

    At the BNP Paribas WTA Finals Singapore presented by SC Global, the fans gain a new tennis experience with the official mobile WTA Finals App created by SAP, bringing them closer to the game with player news and statistics. For the professionals, the game will change by the 2015 season, when on-court coaching will be allowed during WTA matches. Coaches and players will then be able to access and make use of key statistics as the match is happening.

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  • SAP Hits the Tennis Courts!

    SAP Hits the Tennis Courts! [00:56]

    Partnering with the WTA, SAP provides real-time data analysis to bring the player performance and the fan experience to the next level.

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  • FC Bayern goes SAP HANA Enterprise Cloud

    FC Bayern goes SAP HANA Enterprise Cloud [00:20]

    FC Bayern Munich, one of the most famous and successful football clubs ever, has migrated its IT operations to the SAP HANA Enterprise Cloud. Michael Fichtner, CIO at FC Bayern Munich came to Walldorf and handed over in a symbolic act a hard drive with data to SAP CIO Ingrid-Helen Arnold. It took only 11 weeks to migrate and update the data to the cloud. The move into the cloud helps the iconic football club to simplify its IT, to use latest SAP technology to analyze and improve player performance, and to offer exciting services and products to its millions of fans.

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  • Hasso Plattner Founders' Award Finalist: SAP Match Insights

    Hasso Plattner Founders' Award Finalist: SAP Match Insights [01:49]

    This team converted an innovative showcase into an SAP product in shortest time. Nominated in the board area Office of the CEO, it is fair to say, SAP Match Insights helped the German national football team win the World Cup.

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  • Countdown to the Solheim Cup 2015

    Countdown to the Solheim Cup 2015 [03:01]

    Only one year remains until the fans can experience the ultimate possibilities of golf - enhanced by SAP technology. At the Charity Show Match in St. Leon-Rot, the audience not only followed stars like Paula Creamer and Martin Kaymer around the course, they also got a sneak peak at the SAP Solheim Cup App and the Longest Drive analysis, powered by SAP HANA.

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  • Paula Creamer on the Solheim Cup 2015

    Paula Creamer on the Solheim Cup 2015 [00:51]

    Golf star and SAP Brand Ambassador Paula Creamer talks about playing the Solheim Cup 2015.

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  • Michael Kleinemeier on the Digital Golf Experience

    Michael Kleinemeier on the Digital Golf Experience [00:41]

    Michael Kleinemeier, President, SAP Middle and Eastern Europe, talks about the digital experience of golf at the Solheim Cup Charity Promotion Event.

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  • Steve Peck on the Partnership with FC Bayern Munich

    Steve Peck on the Partnership with FC Bayern Munich [00:37]

    Steve Peck, SVP, Media, Sports and Entertainment, talks about the potential of SAP's technology for one of the most successful football teams in the world.

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