Until now the IT industry was a safe haven in difficult economic times. But the current financial crisis seems be hitting the sector hard. Is this the end of the golden age? Experts say "no"!
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2011 in Review: The Next Era of Transformation [05:02] ›2011: a year to remember for SAP. The software company made it clear it wants to lead in analytics, mobile, in-memory, cloud and database. Again, SAP delivered on its goal, helping to make the world run better. |
Jim co-hosting CNBC Squawk Box Europe [11:49] ›SAP co-CEO Jim Hagemann Snabe joined CNBC Squawk Box Europe to act as co-host of Europe's most influential business show. On a frenzied news day with the Greek debt crisis escalating and markets in turmoil, Jim shared his views regarding the Eurozone crisis and how he sees the solution. He also talked about the economic situation on a global scale and talked about a sustainable and long-term innovation strategy for both companies and states. |
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SAP Increased Brand Value 2011 [01:56] ›SAP's brand value has increased 14 % according to the new Best Global Brands report. SAP is now ranked the 24th most valued brand in the world - above Nike and Amazon.com and the highest rank ever. |
Software solutions for developing countries [06:13] ›SAP TV recently visited the Republic of Ghana in West Africa. That's where SAP is testing new business models that can be expanded for developing economies around the world. In partnership with SAP, Ghanaian farmers use modern technology to help run their businesses. For many, this can mean a secure income. The lessons learned from this project will help SAP roll out similar solutions for other fast growing markets around the world. |
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Investor Relations Award 2011 [01:56] ›SAP has been rewarded from the German Investor Relations Association for its excellent Investor Relations work. See the video about the ceremony and watch how SAP´s CFO Werner Brandt comments on this award. |
Original1 - Fighting against Counterfeits [04:50] ›Nokia and SAP are cooperating to effectively combat the counterfeiting of consumer products with the newly founded company Original1. Its solution combines SAP software with mobile phone technology: with a normal cell phone, consumers can identify exactly where a product comes from - and if it's genuine or fake. |
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A Silver Lining? IT Investment After the Crisis [05:39] ›Two years into the worst crisis the world economy has ever seen, there are signs of recovery. As things are looking up, how has IT investment changed? A search for clues with experts in India, Europe and the US. |
CeBIT Highlights 2009 [04:34] ›Despite of the economic crisis hundreds of thousand attendees found their ways to Hanover to attend CeBIT, the worlds biggest trade fair for IT. Among them: Germany's chancellor Angela Merkel and the governor of California, Arnold Schwarzenegger. Both were impressed by the innovative power of SAP. There is a lot to see and SAP TV took a look for you. |
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SAP BUSINESS SUITE 7 RETAIL DEMO [05:44] ›See how SAP Business Suite 7 helps targeting profitable customers in a difficult economy. |
Suite Solutions for Difficult Times [03:37] ›Difficult times are often good times for companies to invest in IT and gain market share. Diageo and Hästens are two shining examples. |
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