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  • Life Runs SAP [03:38]

    At SAPPHIRE NOW in Orlando, SAP demonstrates how its innovative technology touches the lives of people in ways it never has before. A major step on the way from Business runs SAP to Life runs SAP. (May. 2013)

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  • SAP's Play to Beat the Tech Curve [05:43]

    SAP co-CEO Bill McDermott appears live on CNBC's "Closing Bell". McDermott talks data security, Big Data and the co-CEO model. Watch here. (May. 2013)

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  • Increasing Focus on Innovation [06:32]

    SAP co-CEO Jim Hagemann Snabe told CNBC Asia flagship show Squawk Box about huge growth opportunities in mobile and cloud in Asia. Snabe stated a change of behaviour of companies moving into the cloud and the importance of trust doing so. And he added: "Companies trust SAP a lot." (May. 2013)

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  • The SAPPHIRE NOW + SAP TechEd Madrid Experience [02:50]

    An inside look at SAP's latest innovations from Madrid. Find out about the new "SAP 360 Customer" solution – everything you want to know about your customers on SAP HANA. And learn more about Big Data and in-memory computing from Dr. Vishal Sikka, Member of the Executive Board of SAP AG, Technology & Innovation. (Nov. 2012)

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  • SAPPHIRE NOW + SAP TechEd Madrid Kick Off [02:22]

    More than 10 thousand participants have come to Madrid, Spain, to experience this year's SAPPHIRE NOW and SAP TechEd as the world's premier technology conference kicks off. In the spotlight: SAP solutions in the cloud. (Nov. 2012)

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  • Fighting AIDS in South Africa [05:35]

    The Desmond Tutu HIV Foundation has a vision of erradicating AIDS in South Africa through innovation and a passion for humanity, with the help of SAP Business One. (Nov. 2012)

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  • SAP: 40 Years of Innovation, Long Version [07:34]

    Final cut of the 40th Anniversary Video. Revised with new, early customer and employee interviews and more Hasso and Dietmar Hopp! Rewind to the 1970s, when five mavericks risked everything by breaking away from Big Blue to realize their vision for the power of business software. That same vision powers SAP today. First broadcast at SAPPHIRE NOW 2012 for co-CEO Jim Hagemann Snabe keynote. Tune in for the full story. (Jul. 2012)

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  • Celebrating 40 Years of Innovation: SAP [05:26]

    Rewind to the 1970s, when five mavericks risked everything by breaking away from Big Blue to realize their vision for the power of business software. That same vision powers SAP today as leads the world in innovation. First broadcast at SAPPHIRE NOW 2012. This short film documents the SAP story. (May. 2012)

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  • SAP reveals its new Cloud Strategy [02:09]

    At SAPPHIRE NOW Orlando, SAP unveiled its new cloud strategy. SAP co-CEO Jim Hagemann Snabe and SuccessFactors Founder and CEO Lars Dalgaard kicked off a busy day with two dynamic keynotes. Watch here. (May. 2012)

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  • SAPPHIRE NOW 2012 Orlando kicks off [01:49]

    More than 22.000 participants have come to Orlando, Florida to experience this year's SAPPHIRE NOW, as the world's premier technology conference kicks off today. (May. 2012)

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