Corporate Videos – Events

SAP Cup 2009

SAP Cup 2009

For the first time in its history, the SAP Cup had two winning teams: one in the "active" category and still another in the "hobby" category. SAP TV shadowed one of the participating teams up close, right through to the very end of this annual one-week tournament.

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SAPPHIRE 2009 Orlando: A Clear Vision For Success

SAPPHIRE 2009 Orlando: A Clear Vision For Success

SAPPHIRE 2009 Orlando, the IT industry's most important customer conference. SAP presents a clear vision for success in a new reality.

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SAPPHIRE 2009 Orlando: First Hand Impressions

SAPPHIRE 2009 Orlando: First Hand Impressions

SAPPHIRE Orlando is a good spot to get clear impressions of the world economy. Here, people from thousands of companies have come to look for IT solutions. With 70% of the world economy running on SAP, this delivers a pretty good picture of the state of things.

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SAP and Sybase Partnership

SAP and Sybase Partnership

Sybase Inc. and SAP AG are teaming up to shape the inevitable: an unhindered and fully mobilized workforce. Starting this summer, SAP customers will be able to access their entire suite of business applications from most mobile devices; a reality made possible by Sybase's cutting-edge mobile application framework and infrastructure.

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SAP and Sybase announce Mobility Partnership

SAP and Sybase announce Mobility Partnership

See how SAP and Sybase will collaborate to deliver the SAP Business Suite to a wide array of mobile devices, including iPhone, Windows Mobile and BlackBerry, as reveiled at a press conference in New York City. John Chen, CEO Sybase and Vishal Sikka, Chief Technology Officer, SAP have the details.

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CeBIT Highlights 2009

CeBIT Highlights 2009

Despite of the economic crisis hundreds of thousand attendees found their ways to Hanover to attend CeBIT, the worlds biggest trade fair for IT. Among them: Germany's chancellor Angela Merkel and the governor of California, Arnold Schwarzenegger. Both were impressed by the innovative power of SAP. There is a lot to see and SAP TV took a look for you.

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Jim Hagemann Snabe on SAP Business Suite 7

Jim Hagemann Snabe on SAP Business Suite 7

SAP Executive Board Member Jim Hagemann Snabe introduces the new SAP Business Suite 7

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Suite Solutions for Difficult Times

Suite Solutions for Difficult Times

Difficult times are often good times for companies to invest in IT and gain market share. Diageo and Hästens are two shining examples.

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SAP BUSINESS SUITE 7 RETAIL DEMO

SAP BUSINESS SUITE 7 RETAIL DEMO

See how SAP Business Suite 7 helps targeting profitable customers in a difficult economy.

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Annual results press conference

Annual results press conference

SAP announces good results, but offers a conservative outlook. SAP meets the global economic crisis with a workforce reduction.

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The Best of SAP TechEd 2008 Bangalore

The Best of SAP TechEd 2008 Bangalore

Three days packed with workshops, lectures and fun - in 40 seconds.

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The Heart of the SAP Community at SAP TechEd Bangalore

The Heart of the SAP Community at SAP TechEd Bangalore

The heartbeat of SAP TechEd can be felt best at the Community Clubhouse. In Bangalore, community members gather here to find out more about SAP solutions, and ask the hard questions.

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SAP TechEd Demo Jam in Bangalore

SAP TechEd Demo Jam in Bangalore

Always a highlight for techies, SAP Demo Jam features fascinating stuff, also in Bangalore. Amazing what these guys and girls come up with to win the title of best demo of the night.

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Certified: The SAP Ecosystem in India

Certified: The SAP Ecosystem in India

SAP TechEd is the physical gathering of the SAP Ecosystem. It is huge in India, with more than 300.000 communty members.

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SAP TechEd 2008 Bangalore: Co-Innovation Indian Style

SAP TechEd 2008 Bangalore: Co-Innovation Indian Style

4.100 developers, geeks and nerds from 21 countries in Asia have come to Bangalore, India to meet and learn at SAP TechEd. SAP Board Member Peter Zencke kicks of SAP´s main educational event in Asia. It´s 10 years to the day that SAP opened its Lab in Bangalore, more reason to celebrate a special day.

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Congratulations from SAP for a fabulous victory!

Congratulations from SAP for a fabulous victory!

On Sunday Lewis Hamilton became the youngest Formula One world champion ever with the Vodafone McLaren Mercedes team. A dream came true - as well for SAP. The software company played no small role in Lewis Hamilton's victory. The SAP solution SAP All-in-One for Automotive manages the continuous development of the high performance V8 engine inside the racing car.

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SAP TechEd 2008 Berlin: Education at Work

SAP TechEd 2008 Berlin: Education at Work

Despite difficult economy, a record number of attendees came to SAP TechEd Berlin to get first hand insight into SAP´s solutions.

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The Best of SAP TechEd 2008 Berlin

The Best of SAP TechEd 2008 Berlin

Technical education, collaboration and fun at SAP TechEd 2008 Berlin.

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A Different View: SAP TechEd 2008 Berlin Demo Jam

A Different View: SAP TechEd 2008 Berlin Demo Jam

SAP TechEd´s heavyweight developer competition features cool jammers, innovative demos and food for thought.

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A Different View: SAP TechEd 2008 Berlin Community Clubhouse

A Different View: SAP TechEd 2008 Berlin Community Clubhouse

Community Clubhouse The place to meet, learn and network ist the Clubhous. Featuring a new guest in Berlin: the SAP Eco Hub.

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SAP TechEd 2008 Berlin: Connect. Collaborate. Co-Innovate.

SAP TechEd 2008 Berlin: Connect. Collaborate. Co-Innovate.

Connect. Collaborate. Co-Innovate. Highlights from the keynote by Léo Apotheker, Co-CEO of SAP AG.

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Singapore Grand Prix Formula One

Singapore Grand Prix Formula One

In Singapore the first Formula One Grand Prix night race has taken place. SAP sponsored this singular event.

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SAP Global Diversity Days 2008

SAP Global Diversity Days 2008

Highlights from the gala celebrating the SAP Diversity Days 2008 under the motto "The Art of Diversity".

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University professors at SAP / Hasso Plattner on University Alliances

University professors at SAP / Hasso Plattner on University Alliances

Approximately 300 university professors from around the world attended the two-day meeting to discover how SAP business software can support the latest topics in research and education. Main topic this year: Africa.

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Best of SAP TechEd 2008 Las Vegas

Best of SAP TechEd 2008 Las Vegas

A full week of in-depth technical education, collaboration, and fun.

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Techies take over Las Vegas

Techies take over Las Vegas

Casinos, fun and Hollywood flair. No other city captures it better than Las Vegas. But when the techies annually descend on the city in September, they are only interested in computers. A feature about the unique world of programmers, nocturnal demo jams and the founder of Wikipedia.

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A Different View: SAP TechEd Demo Jam

A Different View: SAP TechEd Demo Jam

This heavy-weight developer competition features demo jammers competing while the crowd cheers to choose a winner!

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SAP TechEd: The SAP Ecosystem in Action

SAP TechEd: The SAP Ecosystem in Action

SAP TechEd is the annual physical gathering of the SAP ecosystem. See activities happening at the event including an interview with Zia Yusuf, Executive Vice President, Global Ecosystem and Partner Group.

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A Different View: Community Clubhouse

A Different View: Community Clubhouse

SAP's Communities of Innovation gather at the Community Clubhouse to learn, network, and collaborate.

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Connect, Collaborate, Co-Innovate

Connect, Collaborate, Co-Innovate

Highlights from the keynote by John Schwarz, CEO of Business Objects, an SAP Company, and a member of the SAP Executive Board.

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A Different View: SAP Community Day at SAP TechEd 2008

A Different View: SAP Community Day at SAP TechEd 2008

See the SAP communities come together to learn, collaborate, and have fun the day before SAP TechEd.

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Jimmy Wales at SAP TechEd 2008 Las Vegas

Jimmy Wales at SAP TechEd 2008 Las Vegas

See Jimmy Wales, Founder of the ultimate social collaborative community, Wikipedia, speak to SAP TechEd attendees about the history of Wikipedia and the future of communities and collaboration.

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SAP TechEd '08 - Connect, Collaborate, Co-Innovate

SAP TechEd '08 - Connect, Collaborate, Co-Innovate

This year's SAP TechEd season begins in September in Las Vegas. Watch the video and see what you can expect, what news will be in the focus of attention and how attending TechEd can help you learn about SAP products and technologies and engage with experts and peers to bring value to your organization.

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SAP CUP 2008

SAP CUP 2008

The EURO 2008 is over and the next highlight in soccer is on its way - the SAP Cup 2008. Watch the RNF report about the largest sports event at SAP and see the thrilling fights between the international soccer teams in this year's SAP Cup competition.

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EURO 2008 -  with SAP Deployment Planning

EURO 2008 - with SAP Deployment Planning

Hundreds of thousand soccer fans, party people but also hooligans. The security forces are really busy during Euro 2008. How can medical services reach patients, where are SAR helicopters and how about free hospital beds? We accompanied security forces for one day with several camera crews. Up close and personal at their deployment among fans and in the control center.

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1899 Hoffenheim promoted to Bundesliga

1899 Hoffenheim promoted to Bundesliga

A small city near Walldorf goes crazy - for soccer - as TSG 1899 Hoffenheim is promoting to the 1st Bundesliga, Germany's Premier League.

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SAPPHIRE 2008 Berlin Day Three

SAPPHIRE 2008 Berlin Day Three

The last day of this SAPPHIRE: See how SAP transformed the world together with Business Objects.

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SAPPHIRE 2008 Berlin Day Two

SAPPHIRE 2008 Berlin Day Two

Find out what crisis relief in Myanmar, "No Man´s Land" and SAPPHIRE 2008 Berlin have in common.

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SAPPHIRE 2008 Berlin Day One

SAPPHIRE 2008 Berlin Day One

SAPPHIRE 2008 has arrived in Berlin. See more of Henning Kagermann's vision of BNT and reactions from customers and press.

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SAPPHIRE 2008 Orlando Day Three

SAPPHIRE 2008 Orlando Day Three

The last day of this SAPPHIRE: A visionary keynote by SAP Co-Founder Hasso Plattner and reactions to the first appearance of Business Objects.

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SAPPHIRE 2008 Orlando Day Two

SAPPHIRE 2008 Orlando Day Two

What makes SAPPHIRE a special event? Customers, SAP employees, partners and Co-CEO Léo Apotheker share their views.

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SAPPHIRE 2008 Orlando Day One

SAPPHIRE 2008 Orlando Day One

First hand impressions from the first day of SAPPHIRE 2008 Orlando, including a very personal interview with Co-CEO Henning Kagermann.

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CeBIT Goes Green

CeBIT Goes Green

Computers account for 5% of the global consumption of electricity. No wonder "Green IT" is the next big thing and it's also the motto of this year's CeBIT.

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Best of CeBIT

Best of CeBIT

What happened at this year's CeBIT? SAP TV gives a review of interesting trends and new products.

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Behind the Scenes of CeBIT 2008

Behind the Scenes of CeBIT 2008

The German Chancellor visits SAP at CeBIT, the world´s largest IT trade show. Much excitement for Susanne Stobitzer, Event Manager in charge for SAP´s CeBIT booth.

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Prominent Visit

Prominent Visit

During her traditional meeting at SAP's CeBIT booth, chancellor Angela Merkel took a great interest in the brave new shopping-world and checked out online shopping of the future.

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